Move Over, Mobile Ad Fraud — “Fat Fingers” Could Also Be Throwing Off Advertisers’ Numbers

If you find that your fingers click ads you didn’t want them to, you’re not alone. In a new study from location-based mobile ad platform Retale, 60 percent of respondents report that, when they click on banner ads on the mobile web or in an app, “it’s usually by accident.” Reasons given: the small screen size, a finger slipping, or both.Read the full article