You can still dunk in the dark, but you don’t need a war room

by Tanya Dua
RIP, brand war rooms. Back in 2013, an 11-member team from 360i, MediaVest and Oreo assembled at 360i’s New York City offices and set the gold standard for what quickly came to be known as “real-time marketing.” The brand’s quick-witted tweet timed with the third-quarter blackout –“Power out? No Problem. You can still dunk in the dark”– struck viral gold.Read the full article