A Quick and Dirty Guide to Staffing a Content Team and Creating Approval Workflows

by Joe Lazauskas
The idea of staffing a content team and building a “brand newsroom” is enough to give some marketers a panic attack. But it’s less complex than you think. First, evaluate what internal resources you already have. That’s going to be the biggest factor that determines the mix of in-house employees and freelancers you need to deliver based on the strategy you’ve outlined.Read the full article