AdWords App For Android Now Supports Universal App Campaigns

by Ginny Marvin
The Google AdWords app for Android now includes support forUniversal App campaigns and features two new conversion columns. App promoters can monitor their Universal App campaigns, which enable ad distribution across the Google ecosystem: search, the Play store, YouTube, AdMob and the mobile display network. Metrics like downloads and the average cost-per-install are available.Read the full article