Finish Line Tells Us What Customers Want in Email Marketing

Creating a Relevant Email Experience for Your Customers

In this interview from MarketingSherpa Email Summit 2015, Erin Hogg, Reporter, MarketingSherpa, discussed with Aaron Buchanan, Digital Personalization Manager, Finish Line, how the brand ramped up efforts to segment its email list as well as the importance of finding the balance between company priorities and customer feedback. To gain access to 15 full session replays from MarketingSherpa Email Summit 2015, go to

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