How HubSpot’s CMO Stays Ahead of Content Marketing Disruption

The content marketing industry is full of enthusiasm, buzzwords, education, advocacy, and occasional snark. But rarely is it taken over by scandal. Last summer, however, HubSpot got on the wrong side of the news when it fired its CMO, fined its CEO, and watched its VP of content resign after word got out that high-level employees had violated the company’s ethics policies tryi ...Read the full article