Marketing Funnels And Buyer Journeys: What Are We Arguing About?

All marketers by now understand that customer experience should be a business’s main priority. This isn’t anything new. And this sentiment is largely the reason we continue to hear time and time again that the marketing and sales funnels are dead. I understand the argument: Customers aren’t cookie-cutter replicas of one another, and they certainly don’t all experience the sa ...Read the full article