Media, Entertainment Brands Get Most Social Messages, Respond Least (Report)

by David Cohen
Media and entertainment brands receive three times more messages on Facebook and Twitter than average brands, but are they missing out on a golden opportunity? Social media management platform Sprout Social revealed in the latest edition of The Sprout Social Index that messages to media and entertainment brands—including celebrities, athletes, journalists, musicians and DJs—are ignored 93 pe.Read the full article