Starting From Scratch: Why You Need to Take a New Direction with Your Brand in 2016

Are you looking to refresh your brand in 2016? A brand refresh doesn’t necessarily mean a top-to-bottom reworking of your company, it’s more about shaking up the image you project. Think of it as like painting your house – everything inside can stay pretty much the same, if you want, but it attracts a lot more attention from passers-by.Read the full article


  • The brand name you'll never forget

    bbc.com - 20 readers - The Indian sportswear brand Spunk shows up the challenges of finding a name for a product in an international market.