Super Bowl Advertisers Will Reach A Big Audience But Will They Miss Millennials?

by Greg Sterling
The Super Bowl is arguably the biggest media event of the year. Well over 100 million people in the US will tune in on Sunday. Yet half of Millennials, born in the 1980s and 1990s and who now form the bulk of the over-hyped 18 – 34 demographic, say they’re either not going to watch the Super Bowl or probably will not.Read the full article