Super Bowl Social Content is Up 223% Since 2012 (And Twitter Isn’t Dead)

Is there any bigger linchpin of a brand’s marketing calendar than the Super Bowl? An event that’s as much about the advertising as it is about the game. The cost for a 30-second spot during Super Bowl 50 on CBS: a cool $5 million – a price tag that’s doubled from 10 years ago. On social media, the uptick in brands creating Super Bowl content has been incredible.Read the full article