Hacking Marketing: Rethinking Marketing Management in a Software World

by Scott Brinker
What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? I made a passing reference to this when announcing the upcoming MarTech conference, but I’m excited to make it official: I’ve written a book called Hacking Marketing that will be published by Wiley next month, to be released on March 21, and I’m very eager to share.Read the full article