A 34-Point Checklist for Creating a Case Study that Converts

Getting your customer to sing your praises is social proof at its best. (Image by Fairphone via flickr.) Does the following scenario sound familiar? You go the extra mile for your customer, recruit her to sing your praises, write a striking case study and send it off to your email list to do its magic. Then you do a little dance… and you wait. And wait… Crickets.Read the full article