Amazon revamps its Snapchat account to show people how its smart speaker works

Alexa, the female persona behind Amazon’s Echo smart speaker, was the star of the retailer’s Snapchat account this weekend. Amazon ran its first Super Bowl campaign this year, with ads starring Alec Baldwin, Dan Marino and Jason Schwartzman on air as well as on Snapchat’s Live Super Bowl story. The spots were also paired on Snapchat with Amazon’s own, unpaid account story, sta ...Read the full article