Are You Digging Deeply Enough Into Geographic Optimizations For SEM?

by Amy Bishop
Often when auditing accounts, we see that geography has been considered a “set it and forget it” type of setting. You can only target where you can target, right? Sure, but that doesn’t mean that there aren’t any optimizations to be made in order to ensure performance is the best it can be. Understanding The Geographic Reports Of course, the best starting point for geographic ...Read the full article