Forbes guarantees its native ads will work

by Lucia Moses
The native ad market is getting more crowded, and advertisers are starting to demand to know that their ads actually work. Enter the performance guarantee. Forbes is applying the same money-back promise it once made for display ads to its native ad product, BrandVoice. Advertisers have to spend $250,000 in native plus display over 60 days (up from the minimum BrandVoice package of $150,000).Read the full article