Google: 82 Percent Of Super Bowl Ad Searches Happened On Mobile, Up From 70 Percent

by Ginny Marvin
Pity the Super Bowl advertisers that didn’t take full advantage of mobile search this year. According to Google, 82 percent of TV ad-driven searches during the Super Bowl happened on smartphones. That’s a 12 point jump from last year when 70 percent of Super Bowl ad-related searches across Google and YouTube derived from phones.Read the full article