How U.K.’s Trinity Mirror Negotiates the Intersection of Tech, Journalism, and Advertising

Trinity Mirror is the largest news publishing company in the United Kingdom. In November, 109.2 million unique viewers visited its network of sites, which include internationally known titles like the Daily Mirror and smaller organizations that serve local communities. In 2014 the company launched a hyperlocal mobile ad platform called pinpoint that allows brands to send highl ...Read the full article