#PuppyMonkeyBaby Owned Super Bowl Social Buzz, But Majority Of It Was Negative

by Matt Mcgee
Is it a win when you get people talking about your brand, even if most of that buzz is negative? That’s a question that the marketing folks at Mountain Dew might be discussing today, after running their first Super Bowl commercials since 2000: Their #PuppyMonkeyBaby was the most buzzworthy hashtag during Sunday’s Super Bowl — but more than half of that conversation was negative.Read the full article