Omni-Channel Shoppers’ Pros and Cons of Mobile Commerce (Study)

by David Cohen
Why do people shop via their mobile devices and, conversely, why don’t people shop using their mobile devices? A recent study by GfK on behalf of Facebook IQ drilled into the habits of more than 2,400 adult “omni-channel shoppers,” defining omni-channel shoppers as those who researched and bought online via a variety of channels—mobile phones, tablets, desktops or laptops and in-store.Read the full article