Report: Mobile App Installs, Engagement Highest On Weekend & Evenings

by Greg Sterling
This morning AppsFlyer released its State of App Marketing report. The report looks at more than one billion “non-organic” (paid) installs and five billion app opens across 6,000 apps in 2H 2015. Weekends see peak installs for both iOS and Android; however iOS installs drop off mid-week much more dramatically. (The following data are for North America but the report covers global trends.Read the full article