Elizabeth Arden bets on an app to boost e-commerce

by Shareen Pathak
For Elizabeth Arden, marketing is friendship. The brand’s president, JuE Wong, is making that a core tenet of the beauty giant’s e-commerce strategy, which she says is more high-touch than high-tech. The strategy combines user-generated photos with in-store digital and may help Arden gain a growing foothold in e-commerce.Read the full article