First look: MTV’s Snapchat debut in the US

It used to be that we wanted our MTV. These days, it seems, MTV wants its Snapchat. The first cable channel geared toward the youth released its Snapchat Discover channel in the U.S. today. The launch was part of a closer partnership deal between the Los Angeles-based startup and Viacom, the parent company to MTV and Comedy Central.Read the full article