How To Become An Expert At Nothing (And Build A Great Marketing Organization In The Process)

by David Rodnitzky
There are perhaps fewer than 1,000 people who have been doing SEM (search engine marketing) for as long as I have. I started in 2000, back when “expensive” keywords on GoTo.com cost 25 cents and the only campaign management software available was called GoToast (now long gone — it was acquired in 2003!). When I first started my agency way back in 2008, I managed every SEM account personally.Read the full article