It’s get better: How digital media will improve in 2016

Colin Nagy is executive director of media and distribution, The Barbarian Group Small things have snowballed. The Web became a fairly ugly place in 2015: Incentives to employ pageview bait and annoying advertising experiences have been too strong. Sticky, clunky experiences have become the rule. The root of the problem is that the needs of the publisher have been out of whack with the consumer.Read the full article