Save Money with Negative Audiences

Save Money with Negative Audiences Posted: 02.09.2016 Likely you are leveraging Audience targeting for RLSA or Display Retargeting, and you may even have audiences attached to all ad groups as bid-only to see what different cohorts are up to. That’s all good, but are you negging out audiences that you don’t wish your ads to serve to? If not, add these in now to start saving! ...Read the full article