The (somewhat sad) state of Europe’s ad viewability

The state of online ad viewability is bad and possibly getting worse, at least judging by a clutch of recent reports. The percentage of ads that are technically viewable in Europe — 50 percent viewed for longer than a second — has fallen from 63 percent in the third quarter to 58 percent in the fourth quarter of 2015, according to ad verification company Meetrics.Read the full article