Twitter launches First View: Autoplay video ads at the top of your feed

Get your earbuds ready: Autoplay video ads on Twitter will soon be unavoidable. Twitter is rolling out a new ad unit called First View, which is a single video ad that straddles the top of users’ timelines and automatically plays every time the app or website is opened. Brands can buy the slot for a 24-hour period meaning it will become inescapable.Read the full article