Twitter’s New “First View” Ad Spot Gives Video Ads Top Billing For 24 Hours

by Ginny Marvin
If scroll blindness is the new banner blindness, Twitter is rolling out a potential solution for advertisers looking for maximum visibility and engagement on the social network. First View, Twitter’s latest ad effort, gives advertisers billboard positioning for their video ads in the top ad spot (below one organic tweet) in targeted users’ timelines for 24 hours.Read the full article