Viacom Extends Snapchat Ad Deal & Will Now Sell Snapchat’s Ad Inventory

by Greg Finn
Viacom missed revenue estimates during their Q1 earnings report yesterday, but unveiled some positive news in the process. The ad deal that Snapchat and Viacom have inked will be extended, Viacom will add more channels to Snapchat Discover and Viacom will now be able to sell Snapchat’s U.S. owned and operated ad inventory.Read the full article