Walled gardens, falling inventory and how video will change in 2016

by Eric Hoffert, SVP Video Technology, AppNexus Walled gardens and greater compression of supply are the state of play in video advertising this year. The question is: What can be done to combat these trends? If you’ve been paying attention to the digital advertising business lately, you’d be well within reason to suspect that Google intends to dominate the industry in the s ...Read the full article