What Beyonce’s #FORMATION Announcement Taught Digital Marketers

by Jade Furubayashi
Two years ago, I wrote a blog post titled “5 Things Brands Can Learn from Beyoncé after she dropped a surprise album in the middle of the night. Well, Slayoncé is back at it again. The day before the Super Bowl, Queen B dropped FORMATION (her best music video to date IMHO) and set off a chain of events that we in marketing like to call a perfectly integrated campaign.Read the full article

Formation (Clean)

Download "Formation" exclusively on TIDAL.com Visit www.Beyonce.com for more