After The Sale Success: Your Next Strategy Beyond Lead Generation

by Sherice Jacob
We spend a great deal of time concentrating on before-the-sale marketing: high converting landing pages, extensive lead generation and proper follow-up. And once we get that coveted sale, we feel like popping the digital champagne cork. But our job isn’t done – and for many savvy marketers, the real work has just begun. Far too little attention is paid to the customer after the sale.Read the full article