Case Study: Burger Chain Grows Facebook Reach By Prioritizing Local Pages

by Stephanie Miles
Merchant: Hwy 55 Burgers Shakes & Fries Locations: Worldwide Size: 100+ Platforms: Google, Facebook, FiveStars Bottom Line: Large restaurant chains are shifting their budgets away from print, and toward digital channels, like Facebook and Google, that target consumers at the local level. With more than 100 locations, including outposts in countries like Abu Dhabi and ...Read the full article