Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts [Podcast]

Christopher S. Penn is the vice-president of marketing technology at Shift Communications. He's also the author of Marketing Blue Belt and co-host of the Marketing Over Coffee podcast with John J. Wall. Chris is also a well known Google Analytics expert (check out his course, the 2016 Marketing Plan Framework: How to Build a Data-Driven Customer Journey).Read the full article