Menswear brand John Varvatos boosted a new digital strategy with shoppable video

Luxury menswear brand John Varvatos is putting muscle behind its fashion videos in the form of a touchable video platform: if you see something you like in a John Varvatos ad, just reach out and touch it. “It’s not enough to have a flat lookbook — we have channels to fill and we need to produce great content,” said Nate Poeschl, director of digital marketing at John Varvatos.Read the full article