PlayQ Scores 26% Higher Mobile Revenues for Charm King with Its Seasonal Strategy [Case Study]

The Q4 holiday season can be a difficult time of year for mobile game developers. Often, retailers dominate the digital marketplace, driving up advertising costs. However, it is possible to remain competitive and scale during this busy marketing season, and PlayQ is proof. Leveraging seasonal ad creative and limited-time offers within their puzzle adventure game, Charm King, ...Read the full article