Save PPC Budget By Measuring the Bounce Rate

by Will Green
Continuing the ‘Save PPC Budget By’ series, the next area that is going to be looked at is in measuring the bounce rate of PPC campaign landing pages. But, before this, the last article in the series looked at how PPC advertisers can save money by scheduling their adverts. The key to this is that by scheduling when your adverts go live, you can adjust your campaign to only all ...Read the full article