Snapchat Wants Its MTV, Inks Content & Ad Deal With Viacom

Snapchat is making a steady march toward maturation. While the mobile platform decided not to continue creating original content in-house, Snapchat has added several new publishing partners to Discover, with Viacom as the most recent. Viacom announced recently the agreement for content production and advertising sales, as well as two new channels on Snapchat Discover: Comed ...Read the full article