Survey: SMBs Boosting Digital Media Spend Because Of Competition Not ROI

by Greg Sterling
More small businesses (SMBs) are devoting more of their resources to digital media but that may be creating more challenges than it solves according to new survey data from Thrive Analytics in its 2016 Local Pulse Report. The survey captured responses from 1,116 SMBs and covered a range of topics from digital media and ad spending patterns to social media usage and ROI measurement.Read the full article