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adage.com - 112 readers - The Interactive Advertising Bureau is concerned by certain provisions in a newly released guidance from the Federal Trade Commission about native advertising.
techcrunch.com - 9 readers - BuzzFeed makes the majority of its money on ads that pretend to be content, but can it keep up this charade? Or, is the Starbucks-sponsored "10 Summer Emojis..
businessinsider.com - 11 readers - NBCUniversal is reportedly investing $250 million in BuzzFeed at a $1.5 billion valuation.