Why It’s Time to Standardize Native Ad Labels

Last month, The Wall Street Journal published “Sponsor Generated Content” about the history of hedge funds to promote a new show on Showtime. In the summer, Dell’s logo showed up on a story about the future of medicine as part of Forbes “BrandVoice.” And shortly before that, a “Paid Post” for Airbnb about the history of Ellis Island appeared on The New York Times.Read the full article