How LEGO’s #Kronkiwongi campaign drove customer engagement

by Christopher Ratcliff
Last week the SEW team were at Connect, our two-day search event in Miami. Here’s the third in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. Here we’ll be taking a brief look at an excellent presentation from The LEGO Group’s Head of Global Search Marketing Luis Navarrete, covering how LEGO used the power of ...Read the full article