In PPC, What Was True Then May Not Be True Now

In all the different areas of performance marketing, such as SEM, RTB and Remarketing, things change so quickly that writing off a strategy or tool for good – or, indeed, singing the praises of a tool or strategy – will eventually be based on dated information. Take an example like the GDN (Google Display Network – where you deliver banners and/or text ads on participating websites).Read the full article