Inside the agency: Posterscope brings its out-of-home vision indoors

by Tanya Dua
Interactive out-of-home advertising is a rapidly growing space, and Dentsu-owned agency Posterscope wants to be at the fore. The agency’s New York City space in the Tribeca neighborhood is more high-tech lab than advertising shop, complete with beacons, glass smart-screens that double as whiteboards and digital facial recognition screens that track the user’s gaze and gage age ...Read the full article