MarTech Maven Scott Brinker: The Adobes And The Oracles Missed The Opportunity

Scott Brinker, best known for his slide depicting the icon jungle that is marketing technology, is surprised that the big animals haven’t taken over. The big animals (my term) refer to the large marketing automation suites that promise an “end-to-end solution” to whatever marketers need. “I would have thought [mid- to large-sized companies] would have Adobe or Salesforce at ...Read the full article