Retailers, GTINs Required By May 16 For Google Product Listing Ads

by Ginny Marvin
Last year, Google announced it would begin requiring advertisers to include the GTINs for products from 50 brands in their Merchant Center product feeds. More recently, though, Google has said the GTIN requirement will be expanding beyond those 50 brands. “If you sell brand-name products that are sold by multiple merchants, you should take a close look at the new requirements ...Read the full article