SAP Ariba CMO Believes There’s No Function More Creative Than Marketing

by Amy Gesenhues
As SAP Ariba’s CMO, Alicia Tillman leads the brand’s worldwide marketing strategy. She oversees a number of areas, including Ariba’s global value proposition, branding, sponsorships, digital marketing and events. Most recently, Tillman led the rebranding of SAP Ariba, a project she says was the most significant change to the company’s look and feel in its nearly twenty year history.Read the full article