The New Face Of Public Relations: Tricks And Tools Of Today’s Practitioner

The battle to earn consumers’ attention is on. But it’s not going to be won in a display ad or in the search box. It’s not going to be won on television or via in-store signage. It’s going to be won by brands that stop shouting at their consumers and start having conversations with them. And you know what that means? It’s time to take a closer look at the role public relatio ...Read the full article