The Physical Web: How a New Type of Beacon Is Disrupting Proximity Marketing

It’s clear that location-based marketing is booming, and beacons (small, wireless Bluetooth radios) are a dominant technology to locate consumers. Projections are that upwards of 400 million will be deployed over the next few years — but it’s not quite as clear what type beacons these will be. The common perception is that there are two major beacon protocols, iBeacon, develo ...Read the full article