Time Inc. Acquires Myspace-Owning Viant, Readies To Battle Facebook And Google

Today, Time Inc. announced it has acquired ad tech firm Viant, owner of Myspace. This deal, according to Viant’s top executives, creates a quality ad environment that rivals Facebook and Google’s. “This acquisition is game changing for us,” Time Inc. Chairman and CEO Joe Ripp said in a statement.Read the full article